Hi!
We're
MockTale

Premiere June 1, 2022

MockTale is a social platform for mindful drinking, helping people discover great drinks for a healthy, fun, social night out.

 

WHAT IS MOCKTALE?

MockTale's goal: We want our users to be able to go into a bar or restaurant and confidently know there is a larger selection of N/A drinks available.

We also want to lessen the stigma around drinking N/A. We don’t care why you’re not drinking. And neither should anyone else.

MockTale is a crowd-sourced app that allows users to go out to a bar or restaurant and have a good time, without being stuck with sad soda or a boring O'Doul's (sorry O'Doul's, you're the OG).

We're just a group of friends who love going out, but don't want to drink too much.

Our owners are serial entrepreneurs, but this is a passion project.

We live in Milwaukee. We figured, hey, if we can start an N/A app here in America's Drunkest City, then we can make it anywhere.

Let's goooooo!

 

 

The Team


Built by proven operators with an unfair advantage.

Niki Robinson

Co-Founder & CEO  ·  President, Posts By Ghost

  • 10+ yrs: Posts By Ghost – SEO & content strategy agency
  • 10-yr Milwaukee StorySLAM Producer (The Moth) – community builder
  • Technical: GA4, GTM, BigCommerce, WordPress, Webflow, SEMRush
  • Serial founder · personally sober-curious · building what she needed
Why It Matters

Growth is already in-house

Most early-stage apps have to hire or outsource their growth strategy. MockTale's co-founder is the growth strategy.

She built this for herself

Niki is sober-curious. MockTale isn't a market opportunity she spotted — it's a problem she lived. That's founder-market fit you can't manufacture.

A world-builder who turns readers into communities.

Patrick S. Tomlinson

Co-Founder & Chief Community Builder  ·  Science Fiction Author

  • Published sci-fi author: professionally builds worlds people want to live in
  • Community cultivator: turns readers into loyal, engaged audiences
  • Brand storyteller: translates complex ideas into movements people join
  • Milwaukee-rooted network builder with established media presence
Why It Matters

Community is the moat

MockTale's long-term defensibility isn't the app – it's the community. Patrick builds those.

Storytelling drives adoption

The sober-curious movement needs a voice. Patrick writes the story that makes people want to join.

Together: SEO + storytelling + community + technology — an unfair advantage at every stage of growth.

UNDER THE HOOD

  • Behind the scenes, our hybrid cloud is lightning-fast and scales smoothly with demand.
  • It's effortless. From finding your N/A favorites to building out your menu as a venue, just scan a barcode, snap a pic of a label, or type it in. Your digital assistant does the rest.
  • Our taste-matching engine works like a music discovery app: the more you explore, the better your drink recommendations become. Think of it as your personal sommelier for mindful living.
  • Wherever you go, the app uncovers places with great alcohol-free options, making discovery seamless whether local or traveling.
  • New N/A drinks shouldn’t hide. Brands can keep their freshest offerings right where customers look. Venue owners can tweak and refresh their mocktail menus in seconds — keeping things creative, current, and impossible to miss.

MockTale + You

MockTale MapPoint

Find the Right Place

MockTale helps you find the right place to go—automatically highlighting nearby spots that support mindful, social drinking.
MockTale MapPoint

Effortless Engagement

MockTale is easy. Scan a barcode or use AI-powered label recognition to add and review a drink in seconds.
MockTale MapPoint

Built by the Community

MockTale is powered by real people—reviews, discoveries, and recommendations curated by the community.
MockTale MapPoint

Personalized Journey

Based on your reviews, MockTale suggests drinks you’ll love and places near you—personalized to your taste.